How Holvi turned customer learnings into actions – and how you can do the same
Every company wants to understand its customers in order to develop its business and drive growth. Since 2003, NPS or “net promoter score”, has been a key metric to measure growth and loyalty. While gathering feedback from customers used to prove quite difficult, in this data-rich era the problem can often be too much data. When there’s tons of feedback and data to analyse, companies need to find new ways to organise research and use tools, such as the NPS, the right way.