Holvi Blog for Makers and Doers

Ask the Expert: Social Media with LovinDublin

Off topic · 16/10/14 15:53 · Thomas

Hey guys,

We are delighted to introduce you to our ask the expert series. Each week, we will interview an industry expert to provide you with some tips they've had along their journey. To kick things off, we have a special treat for you, say hello to Nicola McNally. Nicola is the community manager for LovinDublin and is responsible for an online community of over 70,000 friends and followers. So, it is safe to assume she knows a thing or two about social media.

For those of you unfamiliar with LovinDublin, it is a "quirky Dublin restaurant reviews and simple but epic recipes that even an idiot could make."In other words, an online showcase of the good, the bad and the ugly of Ireland's capital. LovinDublin, originally began as a personal blog about 12 months and has since grown to become one of the most popular sites in Dublin. The figures below speak for themselves and we were lucky enough to sit down with Nicola to pick her brain on all things social.

Screen Shot 2014-10-16 at 13.16.48

So,whether you don't know the difference between a like and a follow or fancy yourself as a bit of a social media specialist, it's worth picking up a few tips from Nicola below..

Can you tell me a little bit about your role at LovinDublin?

I'm the community manager for the site, it's a broad ranging role which encompasses everything from social media to customer service. My typical day involves engaging with the community via social media, running competitions, managing ad campaigns and liaising with editorial and development teams on a huge range of projects.

Having seen your community grow over time, what would you say is the most important part of community management?

Without a doubt, listening. Be as active and engaged as possible but listen. Get a good feel for your community, you are both their representative in your brand and the voice of the brand in the community. In a sense you are all things to all people but listening will get you very far in balancing all the aspects of your role.

What would you say to those people who are yet to set up their social links for their business? 

There's no time like the present! Social media can seem overwhelming but the benefits are not to be understated, start slow and don't try to rush things.

Lots of people have vastly different views on social media, what would you say is the biggest benefit in having a social online presence?

It makes everything accessible - customers, potential clients, employees, advertising. It's the quickest way to get to know your customers and get their feedback/offer customer service. It can be a double edged sword but managed effectively, social media is an invaluable tool for any business.

Finally, any tips for the people out therelooking after their own online community, regardless of size?

Be enthusiastic! One of the best parts of my job is that I get to talk to lots of different people all day long. Online communities do need looking after but if you are consistent, listen and are engaged you can't go far wrong.


For more from Nicola and team at LovinDublin, check them out here www.lovindublin.com

Keep an eye on the blog next week for more of our ask the expert series.

All the best,

Tom and Team Holvi




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